Constant Contact helps organizations manage email marketing campaigns and contact lists. The integration with Unanet CRM syncs CRM contact and mailing list data to Constant Contact while bringing subscription status and marketing email statistics back into Unanet CRM, helping marketing teams work with current data and understand engagement.
Key benefits
- Keep email marketing contacts aligned with CRM records
- Reduce duplicate contact and mailing list maintenance
- Support targeted marketing by syncing CRM mailing lists
- Give teams visibility into subscription status and email engagement in CRM
Integration overview
The Constant Contact integration for Unanet CRM securely transfers contact and mailing list data from Unanet CRM to Constant Contact. It also synchronizes subscription status and marketing email statistics from Constant Contact back to Unanet CRM.
The integration supports configured mappings for relevant fields such as company, contact details, CRM owner, contact type, contact category, and mailing status. It works with all Constant Contact plans and is designed to keep marketing and relationship data aligned across both systems.
How it works
New or updated contacts in Unanet CRM are matched to Constant Contact by email address, with the CRM external ID used when needed. Matching contacts are updated, and contacts without a match can be created in Constant Contact.
Unanet CRM mailing lists sync to Constant Contact, and new lists can be created there when needed. Subscription status changes and marketing email statistics flow back into Unanet CRM so teams can monitor contact preferences and engagement from within the CRM.