Case Study

Big-D Construction

Success Spotlight

Big-D Construction chose Unanet CRM by Cosential as an easy to implement time-saver that provides necessary business information to all levels, and allows team members to focus more on their decision-making than information-finding. 

Big-D Construction

Big-D Construction is one of the nation's premier residential construction companies.

The Challenges

Data and project management is no small undertaking at any company, especially when there is a single person managing all contracts, resumes, past work, financials, and more. Big-D Construction urgently needed a system that was more collaborative, credible, and unified than the spreadsheets and folders managed by one member of their team.

  • Over-reliance on a Single Individual

    All critical company data, including contracts, resumes, and financials, was managed by one person, creating a significant bottleneck and risk.

  • Lack of Collaboration

    The use of disparate spreadsheets and folders prevented effective teamwork and shared access to vital business information.

  • Inefficient Data Management

    The existing system was not unified or credible, making it difficult to efficiently find and utilize necessary project and client data for winning new business.

The Solution

Big-D Construction initially implemented Unanet CRM by Cosential so it could integrate its customers, past experience, and current sales lead information to optimize winning new business. As they continued to become familiar with the tool, more members of their team were analyzing business information which improved collaboration amongst the team, particularly by using easy-to generate reports. In addition to the modern technology from Unanet, Big-D Construction has been impressed by the deep-rooted AEC knowledge of the Unanet team, who have demonstrated their understanding of Big-D’s business. 

  • Single Accessible Platform

    Big-D Construction implemented Unanet CRM to integrate customer data, past project experience, and current sales leads into a single, accessible platform.

  • Enhanced Team Collaboration

    More team members gained the ability to analyze business information and generate reports, fostering improved collaboration and informed decision-making.

  • Leveraging AEC Industry Expertise

    Big-D Construction benefited from the Unanet team's deep understanding of the industry, which ensured the platform was tailored to their specific needs.

The Impact

Beckie Austin, Big-D Construction’s marketing director was in the unenviable position of being the sole source of information on all business practices past and present. Now, with Unanet CRM by Cosential, Austin and her team have realtime updates and easy-access to data, freeing up Austin from time-consuming tasks and giving her the ability to focus more on big-picture thinking and marketing decisions.

Beyond the time and effort savings, Austin has made great use of Unanet’s Champions user conference, tutorials, and Unanet University to build relationships and platform-specific skills that continue to provide value to her and her team.

  • Real-time Data Accessibility

    improves efficiency and reduces delays in accessing critical information.
  • Reduced Operational Overhead

    allows team members to focus more on their decision-making than information-finding.