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Craig Halliday in Inc. Magazine: “How to Find Metrics That Matter to Your Business”

Unanet CEO Craig Halliday recently authored an article in Inc. Magazine and shared his tips for businesses who want to identify and measure the metrics that matter most.

“As the head of a company whose business is helping organizations harness information and turn it into actionable insight, I know just how valuable data can be in revealing important trends and anomalies, and telling a story about how a business is performing relative to its strategic goals.

But one thing I’ve learned over my years as CEO of multiple companies is that data can be a double-edged sword. As helpful as digging into the numbers can be, metrics overload is a very real phenomenon that can distract organizations and their decision-makers from focusing on what really moves the needle for the business.”

Visit Inc. Magazine to read the full article.

by Carrie Mahon

Jun 02, 2021

Unanet News