How AI is reshaping AEC business development and marketing

Discover how AI is transforming AEC business development and marketing—from qualifying pursuits to automating proposals.

1 minute read

As the architecture, engineering, and construction (AEC) industry evolves, so does the opportunity to grow smarter with help from AI. In Unanet’s recent LinkedIn Live session, we explored how AI is already transforming the way firms pursue work, manage resources, and make strategic decisions.

Here are the top takeaways:

  1. AI adoption is shifting from general to purposeful use.
    While early AI use focused on generic tasks like drafting emails or summarizing meetings, firms are now exploring tools tailored to AEC needs like proposal generation, resource planning, and safety monitoring.
  2. Business development and marketing lead AI use cases.
    For the second year in a row, Unanet’s AEC Inspire report found that AEC firms see the most potential for AI in BD and marketing. From RFP analysis to pursuit qualification, AI helps teams prioritize the right opportunities and craft more compelling responses faster.
  3. Data is the foundation.
    Firms must centralize and clean up their data before they can truly leverage AI. Without reliable information, even the smartest AI won’t deliver meaningful insights.
  4. Collaboration is key.
    Successful AI adoption starts with cross-functional input. Include perspectives from both the “front of the house” (BD, project teams) and the “back of the house” (IT, finance, HR) to ensure AI tools solve the right problems.
  5. Purpose-built solutions are on the way.
    Unanet introduced two new innovations that will help AEC firms work smarter:
  • OpportuneAI, which will help firms qualify pursuits using historical win rates, partner insights, and team capacity.
  • Unanet ProposalAI, which reads RFPs, checks for compliance, and drafts content, helping marketers save hours per proposal.

The new reality of AI is that it won’t replace your team. Instead, it frees them up to do more of what matters: building relationships, winning the right work, and delivering projects that make a difference.

Want to learn more about Unanet’s AI-powered solutions for AEC firms? Let’s talk.