A smarter GovCon pursuit strategy starts with shared intelligence

Winning work in government contracting isn’t about who can generate the most proposals. It’s about making deliberate decisions based on real insight and then ensuring everyone in your organization is equipped to execute.

That level of discipline is hard to achieve when your teams are working from different versions of the truth. One group might be evaluating past performance while another is trying to track down key personnel. Marketing could be assembling content based on outdated templates. Executives might approve a pursuit without knowing whether the right delivery staff is even available. 

This is where pursuit strategy falls apart – not because people aren’t doing their jobs, but because the information they need is fragmented. 

Why pursuit alignment is difficult but essential 

Pursuit decisions often happen fast for government contractors. The timeline from RFP to response often leaves little room for inefficiency. But when capture managers, proposal teams, project managers, and leadership aren’t operating from the same foundation of data, small gaps quickly turn into bigger problems: unnecessary proposals, resource conflicts, and missed signals on project fit. 

It’s not that GovCons lack strategy. It’s that their teams can’t act on it consistently. 

The most successful companies are finding ways to improve how they share and apply intelligence across their business development efforts. That’s where Unanet OpportuneAI comes in – a solution built to allow teams to evaluate opportunities and align while all using the same information.  

Shared intelligence needs to be embedded, not emailed 

Centralized data isn’t enough if it lives in a system no one uses. That’s why OpportuneAI is built directly into Unanet CRM. From within the CRM, users can access AI-driven pursuit recommendations, view matched past performance, find relevant personnel, and assess internal capacity – all without switching platforms or duplicating work. 

This ensures that every person involved in the pursuit process works from the same set of insights: 

• Capture managers can validate strategic alignment and competitive position. 

• Executives can quickly see if a pursuit supports firm goals and profitability. 

• Proposal teams gain immediate access to content and credentials tied to past wins. 

• Project leaders can confirm delivery feasibility before committing resources. 

No extra logins. No separate systems. Just actionable intelligence, right where the work happens. 

When teams are aligned, decisions improve 

Shared insight removes the guesswork from pursuit strategy. It reduces the risk of advancing low-probability efforts. It minimizes duplicated effort in proposal development. And it allows firms to prioritize the work that best fits their expertise and growth targets. 

It also builds trust between roles. When a project manager or subject-matter expert is asked to participate, they know the project is worth their time. When marketing starts assembling a proposal, they’re not starting from scratch. And when leadership signs off on a pursuit, it’s with full visibility into the trade-offs. 

This kind of alignment not only leads to stronger proposals. It improves internal efficiency and protects margins. 

Move from reactive to reliable 

OpportuneAI isn’t a shortcut. It’s a foundation for consistency. It enables firms to build a repeatable, insight-led pursuit process where teams are empowered, not burdened, by data. 

For GovCon firms operating in complex, high-stakes environments, that kind of process maturity is a competitive advantage. It means fewer missed steps or rushed proposals thrown together at the last minute. And a clear path from opportunity identification to contract award. 

Ready to rethink your pursuit strategy? 

If your teams are still working independently to evaluate proposals, it’s time to change how data flows. OpportuneAI helps unify your data so your teams are pursuing the right opportunities. 

Explore how OpportuneAI in Unanet CRM brings strategy and execution together. Ready to pursue with confidence? Request a demo of OpportuneAI today.