Rethinking pursuit strategy: How to win smarter, not just faster

AEC firms are shifting to insight-driven pursuit strategy. Discover how OpportuneAI helps you focus on high-probability pursuits.

In architecture, engineering, and construction (AEC), the pressure to stay competitive by winning more projects is real. Business development teams are asked to respond faster, take on more, and deliver stronger proposals. But that kind of scale, without precision, can lead to burnout and diminishing returns.

If every opportunity receives the same level of effort, regardless of its strategic value or win probability, you’re not building momentum. You’re treading water. 

A better approach to go/no-go decisions 

Stronger pursuit strategies start with smarter decisions. That means knowing where your firm stands before investing time and resources. Which projects align with your expertise? Where have you succeeded in the past? Is your team positioned to deliver if you win? 

The answers to these questions should come quickly and clearly. The problem for many firms is that they don’t. The data exists, but it's not readily available. That’s where OpportuneAI delivers real value. 

Turning insight into action inside your CRM 

OpportuneAI, the latest innovation from Unanet, brings intelligent pursuit guidance directly into your CRM environment. It analyzes historical project data, staffing experience, and client relationships to provide informed recommendations on which opportunities to pursue. 

Because it operates inside Unanet CRM, your teams don’t have to change their workflows. The insights are immediate and actionable. No need to dig through old files or coordinate across systems. You get relevant recommendations, resource alignment, and proposal-ready insights in one place. 

Why high-probability pursuits drive higher performance 

Firms that focus their effort where they are most competitive see measurable improvements. Here’s what that looks like: 

  • Proposal teams work with greater speed and clarity, pulling in relevant experience from past wins without redundant searches. 
  • BD leaders can track which strategies are yielding results and adjust in real time. 
  • Executives gain visibility into how pursuits align with long-term goals and profitability benchmarks. 
  • Project leaders avoid overcommitment, ensuring proposals are built on realistic staffing assumptions. 

The result is a healthier, more productive pursuit pipeline. Teams stay engaged. Resources are allocated wisely. And proposals reflect the full strength of your firm’s expertise. 

Where OpportuneAI fits into your pursuit strategy 

OpportuneAI brings the vision of a smarter pursuit strategy to life. It’s the AI-powered pursuit assistant built right into Unanet CRM, designed specifically for AEC firms ready to stop chasing and start winning.  

With features like experience matching, AI-driven pursuit insights, and strategic opportunity recommendations, OpportuneAI helps you focus only on the work you’re most likely to win – and best equipped to deliver.  

No extra platforms. No complicated integrations. Just smarter decisions, made faster.  

Ready to pursue with confidence? Request a demo of OpportuneAI today.