Articles
Viewing articles by
Katie MacDonald
Katie MacDonald is a Senior Product Marketing Manager for GovCon at Unanet, where they bring more than a decade of B2B marketing experience, including seven-plus years focused on government contractors. With an MBA in Operations and Supply Chain and a PhD in Psychology, Katie has led marketing and business development efforts across cybersecurity, infrastructure, IT/MSPs, and services. Known as a connector between executive vision, customer reality, and go-to-market teams, Katie specializes in clarifying complex stories, rebuilding foundational systems, and turning marketing programs into measurable pipeline and revenue.
Capture is a Contact Sport: Why No Software Can Do It For You (And How the Right Tools Help You Do...
by Katie MacDonald
published on May 6, 2026
GovCon
Budgeting & Forecasting
Resource Planning
Business Development & Growth
Project Management
Growth
A blog for federal government contractors who are serious about growing their pipeline and skeptical of shortcuts.