Why Capture Rate is Essential for AEC Firms
Many AEC firms focus on win rates, but tracking your capture rate offers deeper insights into the value of your wins and helps you secure more profitable work.
Lucas Hayden leads Product Marketing for Unanet AE. Unanet AE is built to help architects and engineering firms do business better and Lucas, with a background in development, analytics, education and customer solutions, works to help businesses solve problems, innovate, and create strategies that scale.