The future of AI in AEC marketing
how will AI affect the future of marketing, specifically for architecture, engineering, and construction (AEC) firms?
Articles
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Lucas Hayden
Lucas Hayden leads Product Marketing for Unanet AE. Unanet AE is built to help architects and engineering firms do business better and Lucas, with a background in development, analytics, education and customer solutions, works to help businesses solve problems, innovate, and create strategies that scale.
Why Capture Rate is Essential for AEC Firms
by Lucas Hayden
published on September 5, 2023
Many AEC firms focus on win rates, but tracking your capture rate offers deeper insights into the value of your wins and helps you secure more profitable work.
Why Tech-Forward AEC Firms Should Feel Optimistic About the Future
by Lucas Hayden
published on July 31, 2023
Here’s what AEC leaders can be confident about and what’s keeping them up at night – and how enhanced project visibility can help
The Rise of the Tech-Forward AEC firm, Part 2: Using Tech for a Competitive Advantage
by Lucas Hayden
published on July 10, 2023
Benchmarking shows that technology helps firms outperform their peers. Here’s a step-by-step guide to gaining that edge.
The Rise of the Tech-Forward AEC Firm, Part 1
by Lucas Hayden
published on March 21, 2023
Unanet’s latest AEC industry benchmarking report shows how embracing technology is paying off for AEC firms
Still haven’t registered for Champions Conference 2023?
by Lucas Hayden
published on February 10, 2023
Your time is valuable, and conferences are certainly an investment. Today, we’re highlighting the top 5 reasons why you should join us in Denver this April and all the benefits you can expect to take back to your team.
Best of Both Worlds: What Agile Project Management Can Do for Your AEC Firm
by Lucas Hayden
published on September 8, 2022
Facing stiffer competition for projects and escalating pressure on the financial bottom line, now could be the time for AEC firms to consider augmenting their still viable old-school project management practices with new-school agile project...
Is the Seller-Doer Model Right for Your AEC Firm?”
by Lucas Hayden
published on June 2, 2022
Find out what factors to consider before making the switch and how to set your seller-doers up to thrive.
Handling Cybersecurity Attacks in the AEC Industry
by Lucas Hayden
published on June 1, 2022
How do you shore up your assets and your ERP system to handle and protect against potential cybersecurity threats?